Villaflor Hospital wins Philippine Quill Excellence Award for innovative services campaign

Dagupan Doctors Villaflor Memorial Hospital (DDVMH), a leading medical institution in Pangasinan and Region I, affirms its commitment to quality healthcare, standing out as the only regional hospital to win at the 18th Philippine Quill Awards of the International Association of Business Communicators - Philippines (IABC Philippines).


DDVMH bagged the Quill Award of Excellence for the promotion of its Help is on the Way campaign, which the hospital launched during the Luzon-wide enhanced community quarantine following the declaration of the COVID-19 pandemic last year.


The Help is on the Way campaign, which highlighted the hospital’s Hello Dok telemedicine consultation services and Villaflor on Demand mobile medical services, aimed to assure residents of Dagupan City and surrounding towns that their medical needs are still taken care of amid fears of contracting the new coronavirus.


Promotions for the campaign have reached roughly 2.5 million people living within the Metro Dagupan area since its launch.


“To have our patients experience excellent care has always been our aim for over 50 years and this has become even more important amid a pandemic. We thank all our patients for trusting us, especially during this time. We are also grateful to IABC Philippines for recognizing our efforts to let our patients know that we are continuously present for them,” said DDVMH Hospital and Medical Director Dr. Juvie Villaflor, 


“We also are thankful to our partner Comm&Sense for providing us with intelligent insights that helped us craft our strategies leading to our quick and much-needed rollout of the Hello Dok and Villaflor on Demand services. That way, we were able to help as many people in our community get the medical attention they need even with the threats posed by the pandemic,” he added.


Established in 2005, Manila-based Comm&Sense has been utilizing an #IntelligentPR approach, which focuses on data-driven content for an even more creative execution and smart amplification of campaigns and projects. With this practice, the agency was able to fill the needs of clients like DDVMH and their respective audiences. 


Comm&Sense has a record of helping medical institution clients achieve communications excellence with Medical Center Manila (ManilaMed) and Laguna-based Westlake Medical Center having received Quill Awards of Excellence in recent years.


“This is a new milestone not just for DDVMH, but also for Comm&Sense. It’s an honor to be part of the hospital’s achievement especially during a difficult time. We’re glad that this approach supported DDVMH’s success,” Comm&Sense founder and president Jaeger L. Tanco. 


“The pandemic has changed how healthcare providers should deliver their services. Our medical institutions were also struggling to reach many of their audience due to mobility. But with the help of technology and data, we were able to come up with an intelligent approach that would help our clients. As we rise from the crisis, we look forward to strengthening our efforts further,” he added.

Comments

Post a Comment

Popular posts from this blog

Pangasinan comfort food: Dagupan Kaleskes

Image
Dagupan Kaleskes is a dish made out of cow or carabao meat and its internal organs in a hot, delicious, orange colored broth. The dish got its name from ' Kaleskes ' which is a Pangasinan word for intestines .  It is the annatto or achuete that gives the soup its distinct orange color and slightly nutty, earthy and delicately sweet flavor. But most of the yummy flavor comes from the beef and innards (some prefer to use carabeef as it is said to be more flavorful and cheaper than beef).  The meat is slow cooked in a big aluminum basin or casserole usually with charcoal in a brazier or kalan de uling/ ulingan (clay stove). This adds a different scent and flavor to the food. The coup de grace for a delectable Dagupan Kaleskes are the free sebo tan dala (fat and blood)! By the way, the broth is unlimited so you can ask for endless refill.   Kaleskes , a Pangasinan dish is similar to the Ilocano’s Sinanglao and Pinapaitan . It however does not ha...
Read more

A Look Back to July 16, 1990 Earthquake

Image
The July 16, 1990 Earthquake was a devastating episode for Dagupeños and other people affected by it. But it was also a time for resilience, community collaboration and positive will to rise from the crumbles of devastation. In effect, a new Dagupan was born. Here are images from that fateful day:  It has been 20 years. We, as a city should look back to not how painful and scary the July 16, 1990 earthquake was. Instead, we should remember the lessons learned, the sacrifices and the concerted efforts we made to uplift and make Dagupan great again. Are we now equipped and prepared to handle such emergencies? Can we minimize adverse effects in case (God forbid) such disaster happens again? Can we harness the spirit of genuine concern and voluntarism? Can we become one Dagupan again? Photos from Sunday Punch .
Read more

Dagupan City Walking Tour

Image
Dagupan City is replete with events of historical significance and rich cultural heritage making the city a topnotch destination for that glimpse of the illustrious past and a look back into Dagupan’s history. Gabaldon Building Every town in the country that existed as of 1889 has a schoolhouse known as Gabaldon building, named  after Isauro Gabaldon, an assemblyman who authored Act No. 1801 or Gabaldon Act which appropriated Php 1 million between the years 1907 to 1915 for the "construction of schoolhouses of strong materials in barrios with guaranteed daily attendance of not less than sixty pupils.” The Gabaldon building which is the central edifice of the West Central Elementary School is now 102 years old. Constructed in 1909, it is the oldest school house in the city. It also has a historical significance as it served as the Provincial Capitol of Pangasinan from 1942 up to 1945. It was here where the war time governor, Santiago V. Estrada, Sr. and his provinc...
Read more