Villaflor Hospital wins Philippine Quill Excellence Award for innovative services campaign

Dagupan Doctors Villaflor Memorial Hospital (DDVMH), a leading medical institution in Pangasinan and Region I, affirms its commitment to quality healthcare, standing out as the only regional hospital to win at the 18th Philippine Quill Awards of the International Association of Business Communicators - Philippines (IABC Philippines).


DDVMH bagged the Quill Award of Excellence for the promotion of its Help is on the Way campaign, which the hospital launched during the Luzon-wide enhanced community quarantine following the declaration of the COVID-19 pandemic last year.


The Help is on the Way campaign, which highlighted the hospital’s Hello Dok telemedicine consultation services and Villaflor on Demand mobile medical services, aimed to assure residents of Dagupan City and surrounding towns that their medical needs are still taken care of amid fears of contracting the new coronavirus.


Promotions for the campaign have reached roughly 2.5 million people living within the Metro Dagupan area since its launch.


“To have our patients experience excellent care has always been our aim for over 50 years and this has become even more important amid a pandemic. We thank all our patients for trusting us, especially during this time. We are also grateful to IABC Philippines for recognizing our efforts to let our patients know that we are continuously present for them,” said DDVMH Hospital and Medical Director Dr. Juvie Villaflor, 


“We also are thankful to our partner Comm&Sense for providing us with intelligent insights that helped us craft our strategies leading to our quick and much-needed rollout of the Hello Dok and Villaflor on Demand services. That way, we were able to help as many people in our community get the medical attention they need even with the threats posed by the pandemic,” he added.


Established in 2005, Manila-based Comm&Sense has been utilizing an #IntelligentPR approach, which focuses on data-driven content for an even more creative execution and smart amplification of campaigns and projects. With this practice, the agency was able to fill the needs of clients like DDVMH and their respective audiences. 


Comm&Sense has a record of helping medical institution clients achieve communications excellence with Medical Center Manila (ManilaMed) and Laguna-based Westlake Medical Center having received Quill Awards of Excellence in recent years.


“This is a new milestone not just for DDVMH, but also for Comm&Sense. It’s an honor to be part of the hospital’s achievement especially during a difficult time. We’re glad that this approach supported DDVMH’s success,” Comm&Sense founder and president Jaeger L. Tanco. 


“The pandemic has changed how healthcare providers should deliver their services. Our medical institutions were also struggling to reach many of their audience due to mobility. But with the help of technology and data, we were able to come up with an intelligent approach that would help our clients. As we rise from the crisis, we look forward to strengthening our efforts further,” he added.

Comments

Post a Comment

Popular posts from this blog

Pangasinan comfort food: Dagupan Kaleskes

Image
Dagupan Kaleskes is a dish made out of cow or carabao meat and its internal organs in a hot, delicious, orange colored broth. The dish got its name from ' Kaleskes ' which is a Pangasinan word for intestines .  It is the annatto or achuete that gives the soup its distinct orange color and slightly nutty, earthy and delicately sweet flavor. But most of the yummy flavor comes from the beef and innards (some prefer to use carabeef as it is said to be more flavorful and cheaper than beef).  The meat is slow cooked in a big aluminum basin or casserole usually with charcoal in a brazier or kalan de uling/ ulingan (clay stove). This adds a different scent and flavor to the food. The coup de grace for a delectable Dagupan Kaleskes are the free sebo tan dala (fat and blood)! By the way, the broth is unlimited so you can ask for endless refill.   Kaleskes , a Pangasinan dish is similar to the Ilocano’s Sinanglao and Pinapaitan . It however does not have the
Read more

“Unos at Banaag” Benefit Art Show in Dagupan City

Image
“Unos at Banaag (Storm and Ray of Hope),” a benefit art show for the victims of typhoon Pepeng in Pangasinan is slated from Dec. 12 to 26 at the newly constructed Liongoren Gallery at 301 Tapuac District, Dagupan City. This endeavor is presented by Liongoren Gallery, in partnership with Operation Blessing Foundation Inc. Prior to the Dagupan City leg, the same exhibit will be held on Nov. 26 to Dec. 9 at the Liongoren Gallery, 111 New York St. Cubao, Quezon City. The exhibit features the works of Leo Abaya, Gus Albor, Willy Alicdan, Yasmin Almonte, Nunelucio Alvarado, Jo Barja, Pablo Baen Santos, Jeho Bitancor, Remy Boquiren, Elmer Borlongan, Ross Capili, Daniel Coquilla, Pierre Noel Crisologo, Marina Cruz, Rey Contreras, Tala Contreras, Paulo De Pio, Simkin De Pio, Norman Dreo, Edgar Fernandez, Marge Garcia, Emmanuel Garibay, Renato Habulan, Winner Jumalon, Mark Justiniani, Eileen Lanuza, Lindslee, Jojo Lofranco, Alfredo Liongoren, Julie Lluch, Joel Mahilum, Noel Mahilum, Ferdie
Read more

Bangus Harvest in Dagupan City

Image
Gilon gilon ed pukok (Bangus harvest in a fishpond in Dagupan City)  During bangus harvest, water in the fishpond is slowly and partially drained by opening the pond gate. This usually happens during low tide. Schools of milkfish are pushed to the harvest net through kalukor (seine fishing) where nets tied to bamboo poles are held by men from end to end as they slowly walk from the far end of the fishpond towards the harvest net. It is important that the schools of milkfish are slowly sent to the harvest net to weaken them in order to avoid injuring them otherwise we would get bloodied and limp bangus. The bangus in the harvest nest is then scooped with the use of a ringed net and transferred to a motorboat filled with crushed ice to ensure that the milkfish remains fresh as they are brought to the fish market. 
Read more